Friday May 28, 2004

Now with More Irony!

Don’t make people try to parse the cultural significance of your trucker hat, you doofus. In addition to doing advertising for Ikea and Burger King, Miami ad agency Crispin Porter + Bogusky has created a hat that leaves no doubt as to where you stand on the blue-collar/faux-blue-collar continuum. Not that there was much doubt — your parents did name you Josh, after all — but hey it couldn’t hurt. If you happen to be a real trucker, please buy this hat and put an end to this cultural death dance.