Monday December 20, 2004

A Good Idea, But …

The United Church of Christ is challenging some station licenses for refusing to air the church’s ad promoting tolerence. A good idea, although — in my experience — these things never work. The analogy to this Denver case I covered in 1998 isn’t perfect — that one involved the wackier claim that sensational news was a health risk — but I’m not even sure the FCC is prepared to process license challenges in any serious way. All they’ve got is a big rubber stamp. Much better to follow the Sinclair model and challenge advertisers. The FCC is determined to let the market rule, so let it rule.

(via MyDD.)