Sunday July 24, 2005

Oh How the Edgy Have Fallen

When Sears stopped carrying Benetton clothing in 2000—in the wake of the company’s infamous “death row” campaign—iconoclastic creative director Oliviero Toscani, who had handled the company’s ultra-edgy branding for 18 years, shrugged. “Probably it’s good,” he said. “Sears is an old company. We need a more modern partner.” Now, five years after Toscani’s split with the company, it looks like they’ve found one. Now if she were only on fire …

(Thanks to A. for picking up the pamphlet pictured above.)