Tuesday September 27, 2005

Corporate Rock Still Sucks?

The fear of “selling out,” an obsession that ruled the formative years and musical tastes of many people who are around the same age as actor Christian Slater, has finally become passé, according to a new survey conducted by Billboard. The findings?

63.5 percent of respondents said an artist’s participation in a TV commercial for a product did not affect their attitude toward the artist. What’s more, 23.4 percent said such TV spots actually built their interest in the artist. Only 13.1 percent said an artist promoting a product turned them off to that artist.

“Being marketed to has become a badge of cultural acceptance; hearing your favorite song in an ad is a sign that your lifestyle is worthy of being exploited,” was how I recently put in it an article for Radar. To show you just how much attitudes have changed, my younger self—circa 1985—would have probably put it this way: “86.9 percent of people are total fucking posers.”

[via AdJab]