Wednesday October 12, 2005

And the Account Executives Rejoiced

This should add a little spice to your next ad/edit confab:

While marketers are pushing for print’s answer to product placement, it turns out that most magazine readers already consider it rampant. A study released yesterday by Starcom USA found that 65% of the consumers believe that advertisers pay for editorial mentions.

“They already think we’re selling it, so let’s—you know—sell it.”