Wednesday November 09, 2005

Brand Evangelism, Circa 1950

Last night, as I was stumbling from Micro Persuasion to the Church of the Customer, I was reminded of this classic, advertiser-driven call to consumer empowerment from the Brand Names Foundation. The ad instructs the lady of the house on “How to get rid of an inferiority complex in a single day!” In part, the copy reads:

Then say out loud: “I’m the boss! If a brand becomes famous, it’s because of me! If I and people like me stop buying a particular brand, that company goes out of business! I make the wheels go ‘round in America. I am the American consumer!”

Right. And the only people exploited at topless clubs are the patrons. Between consumer empowerment and product placement, we really are returning to the ’50s.

[Thanks, Pat, for clipping this years ago.]

Posted by jim at 09:40 AM ||