Saturday November 12, 2005

In The Trades

I contributed a few items to Creativity’s “New Directors” issue, which is out now. (It’s also online, but only available to subscribers.) In particular, I spoke with Danish director Joachim Back—who directed some Canadian Viagra spots that could never be aired south of the border (click around here to find them)—and Czech director Jakub Kohák, who has directed some beautiful, cinematic stuff in Europe. The best quote comes from Kohák, however, who had the advantage of email. “A commercial should get your attention and wrap around you like the cigarette smoke does after you walk in a smoky bar,” he says. Better not use that in the States, Jakub. Pretty soon, young creatives won’t remember what you’re talking about.

Posted by jim at 05:30 PM ||