Monday November 21, 2005

So That’s Why Creative Directors Always Wear Black

AdPulp draws some unexpected business lessons from the Johnny Cash biopic Walk The Line. Of a scene where Cash is pushed to be more true to himself by Sun Studios founder Sam Phillips, AP writes: “Cash came in to his audition with a sound he thought would sell. That’s what ad people do everyday. We’re conditioned to bring to the table what we think the client (not the customer) will buy. Over and over and over again, we willingly dumb ourselves down. In order to sell. Unless there’s a Sam Phillips in the room, these half-hearted efforts go forward and weak communications result.”

Finally, we have a way to understand Phillips’ cultural contribution. He was like Bill Bernbach, but with prison ballads. Um. Yeah.

Posted by jim at 08:40 AM ||