Wednesday December 21, 2005

Clouded Judgment

Earlier, I joined Go Flock Yourself in ridiculing tag clouds as useless. But that was before I saw the cloud for this site at Technorati. Like Narcissus, I could not look away. Since going freelance in September, I have resisted the (rather prudent) urge to narrow the focus of this blog to a niche topic like advertising or the FCC or something else. That’s the best way to build traffic, apparently, but it also sounds a little too much like work. Vertical media is a job. Hobbies, on the other hand, allow for frequent napping. As a result, I have a difficult time explaining what this blog is about. The cloud, however, nails it. (Here’s a large view.) It’s like a look in the mirror. A long, cold, hard look.