Friday March 10, 2006

Reuters Revives Toothing

Reuters finally admits it was taken in by the 2004 toothing hoax— which fell apart in our hands a year ago—by saying that toothing is now actually happening. It isn’t in England, it isn’t anonymous, and it doesn’t necessarily lead to sex, but—other than that—it’s the same thing. Not only that, but an Italian bar manager cited in the piece says the trendlet has “cooled off from the early days.” And become what? A freak accident? You can relive the unraveling of the original hoax here and here.

[Via the folks at Techdirt, who agree that what Reuters describes sounds like something less than a phenomenon.]

Posted by jim at 03:40 PM ||