Thursday April 20, 2006

Coked Up

AdJab has a link to the fabled Coke spot that features music by Jack White. The ad, created by Mother/London, broke in England a few months ago and has now surfaced on YouTube. White’s track is good, but the direction is more remarkable. Shot by Japanese director Nagi Noda—who I recently wrote about for Creativity—the spot simulates time-lapse photography with a long tracking shot featuring multiple actors. The execution feels rushed, however, and the technique was on much better display in Noda’s sublime “Sentimental Journey” video for Japanese pop star Yuki (pictured). You can find that, and more of Noda’s films, on her website.

Posted by jim at 11:37 AM ||