Wednesday July 19, 2006

Cracking the Barf Bag Brief

Pat writes in to suggest a challenge for readers of Hanasiana. US Airways has announced that it will begin selling advertising on its air sickness bags. Adfreak suggests that advertisers like Pepto-Bismal might want a piece of that action, but this strikes me as a little obvious. We can do better. That’s Pat’s proposal on the left. [NOTE: Pat’s execution was booted off Flickr without notice, presumably because of its corporate content. I’m hosting it now and am eagerly awaiting my nastygram.] Here’s my suggestion: “DirecTV: Rewind live TV—instead of your brunch.” Your turn. Leave your killer concepts in comments.