Friday October 06, 2006

Dirty Laundry

As I’ve mentioned before, Jerry Bruckheimer’s CSI franchise is about as cool as its spiritual ancestor Quincy when it comes to spotting hip trends. The series was way late on competitive eating and late (yet still too early) on toothing, which turned out to be a fake trend. Nevertheless, next week’s episode of CSI: NY will be based on EDOC Laundry, the fashion/ARG mash-up created by the puppet masters behind 42 Entertainment. The folks at 42 also created The Beast, I Love Bees, Cathy’s Book, and other well-known alternative reality games. (I’ve mentioned EDOC Laundry before, and I published a long interview with 42 Entertainment’s Sean Stewart earlier this year.)

EDOC’s clothes have clues embedded in their designs, and the CSI episode will apparently feature a serial killer who commits murders based on those clues—sort of like Vincent Price in Theatre of Blood. The cops will have to unravel the mystery of the shirts to solve the crime. Cue the murky, rock-and-roll flashbacks.