Wednesday April 02, 2008

Quote of the Day

“The advertising agencies are not villains whose sole purpose is to destroy the artistic integrity of a dramatic script. But, by definition, they are concerned with selling their clients’ products, and the twenty-two or fifty-three minutes of drama that go between the commercials are considered an essential part of the sales talk. The agency is most concerned with neither offending nor disturbing possible customers, a policy that stringently limits the scope of the television drama.” –Paddy Chayefsky, 1955. Brought to mind by the ad column in today’s Times.